On May 29, 2024, from 09.30 to 13.00, Khon Kaen University, represented by the Center for Innovation and Sustainability in Society, International College, in collaboration with the National Competitiveness Enhancement Fund Management and Administration Unit (NPC) under the supervision of the National Higher Education, Science, Research and Innovation Policy Council (NSTDA), launched the research project “Ugly Veggies Plus – Expanding the Business Model Based on Technology, Traceability and Low-Carbon Circular Economy for Sustainable Organic Food Production and Export Supply Chain Management” at the Kandhavas Place Meeting Room, The Athenee Hotel Bangkok. The event was honored by Assistant Professor Sirimonporn Tipsing, Dean of the International College, Khon Kaen University, and Professor Dr. Thidarat Boonmas, Vice President for Innovation and Enterprise, Khon Kaen University, who gave welcoming remarks to researchers, academics, business owners, and the media. Then, Associate Professor Dr. Paninee Narutharadon, Director of the Center for Innovation and Sustainability in Society, International College, Khon Kaen University, gave a project summary report. Dr. Phongwipa