business administration

The Faculty of Business Administration and Accountancy, Khon Kaen University, in collaboration with the Marketing Association of Thailand, organized the “12th Northeast Mobile Marketer’s Day”, a platform to share marketing knowledge to society in order to develop businesses in the Northeast and, importantly, to develop practical knowledge for students. The event was honored by Associate Professor Dr. Pensri Charoenwanich, Dean of the Faculty of Business Administration and Accountancy, Khon Kaen University, who gave a report; M.R. Sutthiphani Yukol, Executive Director of the Marketing Association of Thailand, who gave a welcome speech; and Dr. Chanchai Panthongviriyakul, President of Khon Kaen University, who presided over the opening ceremony of the “12th Northeast Mobile Marketer’s Day: Smart Think – Smart Idea Digital And Innovation Ventures: Smart Thinking with Business Innovation in the Digital Age”. The event was held on February 14-15, 2020 at the Vivich Hotel, Khon Kaen Province. Associate Professor Dr. Pensri Charoenwanich, Dean of the Faculty of Business Administration and Accountancy, Khon Kaen University, said that this activity is an integration of teaching in the marketing field, where marketing students have the opportunity to participate in the activities. This will allow students to practice real work, practice solving problems effectively, and gain first-hand experience from participating in this activity. “For the 12th Northeast Mobile Marketer Day, the objective is to update interesting marketing knowledge through stories and experiences of expert speakers to increase marketing potential for marketers.