Center of Excellence for MICE and Business Events Industry (CEMBEI), Faculty of Business Administration and Accountancy, Khon Kaen University

On October 18, 2024, the Faculty of Business Administration and Accountancy, Khon Kaen University, organized a signing ceremony for a memorandum of understanding on the integration of regional MICE network centers between the Tourism Promotion Association (Thailand) and the Northeast MICE Education Network Center and the Center of Excellence for MICE and Business Events (CEMBEI), Faculty of Business Administration and Accountancy, Khon Kaen University. The ceremony was honored by the executives of both agencies, including Assistant Professor Dr. Phongsutthi Phuensaen, Dean of the Faculty of Business Administration and Accountancy, Assistant Professor Dr. Dolruthai Kowattanakul, Director of the Center of Excellence for MICE and Business Events, Khon Kaen University, and Ms. Panporn Wongchanphen, President of the Tourism Promotion Association (Thailand), who jointly signed the memorandum of understanding on the integration of regional MICE network centers at the Kaen Lounge, 2nd floor, Ad Lib Hotel, Khon Kaen. The signing of this academic cooperation memorandum of understanding aims to develop, upgrade, and integrate relevant agencies in the development of the MICE industry with cooperation from all sectors, both public and private, to complement knowledge between regions, create competitiveness of the MICE industry to compete internationally, and plan joint operations between regions. To develop the area according to the policy and needs of the MICE business sector, with clear strategic goals and operational guidelines, as well as promoting the transfer of knowledge in the MICE industry, developing learning skills to cover the content of organizing meetings and international exhibitions, including integrating cooperation to develop cities to be ready to support MICE events, and developing the potential of personnel, including students, lecturers, and entrepreneurs in various regions, to be ready and qualified to enter the MICE industry that meets the current situation.