KKU builds a difference of “Po Pla Som Po Tak”, the pickled fish made with natural material that can upgrade gifts from Ban Phue Sub-district to premium brands

April 24, 2023 –  Office of Academic Service and the Faculty of Fine and Applied Arts, Khon Kaen University, joining with Ban Phue Sub-district Municipality, held an event for upgrading and extending gifts and souvenirs with their specially designed packages of the “Po Tak Fish Manufacturing Enterprise”, Ban Phue Sub-district, Nongrua District, Khon Kaen Province.

Assoc. Prof. Duangchan Nachaisin, Ph.D., an expert and students from the Faculty of Fine and Applied Arts; together with Miss Saowaluck Racham, an education officer and a coordinator for community academic services; and officers from the Academic Service Bureau, organized an event to transfer the designs of the product brands and new packages under the brand name: “Po Pla Som Po Tak” to Mr. Surachai Polta-in, Mayor of Ban Phue Sub-district Municipality, who acted as the representative of the sub-district, the administrators and the Po Tak Fish Manufacturing Enterprise.

This event was the outcome of the designs that emphasize extension of the former products, adding to the value of the products and building brands through Character Marketing, a secret weapon for creating difference in the products. Five packages and brands were given to the sub-district enterprise, including whole pickled fish, half ready-made fish strips, rolled pickled fish, whole dried pickled fish, and fried fish maw. The event accented participation from the members, training them to make the packages, testing the packaging of the new products in new packages, arranging pairs of products for package selling, and decorating the old and new packages to build impression among consumers with the use of natural materials such as Phue robe that can easily be found in the community.

This activity was one of the missions of the Academic Service Bureau in ‘Community Outreach’, in the form of Creating Shared Values (CSV) that develops and upgrades the quality of life of people in accordance with the Sustainable Development Goals (SDGs). The event was organized with the allocated amount of budget from the Office of the President, Khon Kaen University.

News / Photos: Saowaluck Racham, Uangfa Wannasit

Chalee Prom-in



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