December 27, 2022 at 14:30 p.m. – Faculty of Business Administration and Accountancy held an MOU signing ceremony to public relate innovation works on social and community development of Khon Kaen University. The first MOU was signed between the Faculty and the National Broadcasting Services of Thailand (NBT), Office of Public Relation Area 1, Khon Kaen, and the second was between the Faculty and Din Din Co. Ltd. Prof. Thidarat Boonmars, Ph.D., Vice President for Innovation and Enterprise presided over the ceremony while Assoc. Prof. Pensri Charoenwanich, Ph.D., Dean of the Faculty of Business Administration and Accountancy (KKBS) delivered the welcoming and reporting speech. Asst. Prof. Saksuriya Traiyarat, Ph.D., Assistant to the Dean for Lifelong Learning and Networks presented the rationales behind the MOUs. Among distinguished attendants were Mrs. Thatsanee Phonchaniko, Deputy Director of the Department of Public Relation; Dr. Pornpitak Maensiri, Director of the Office of Public Relation Area 1; Miss Malida Pakkhruaoan, Managing Director of Din Din Company; administrators of NBT from different cities in Isan, administrators of Din Din Company and KKU staff. The ceremony was held at Wanglert Room, Faculty of Business Administration and Accountancy, Khon Kaen University.
Assoc. Prof. Pensri Charoenwanich, Ph.D., Dean of the Faculty of Business Administration and Accountancy said, “The Faculty of Business Administration and Accountancy is determined to implement the Academic Service Transformation strategy of Khon Kaen University under the lead of Assoc. Prof. Charnchai Panthongviriyakul, M.D., President of Khon Kaen University, in order to promote academic services to the society and carry out works for the society and community. The academic collaboration is aimed at exchanging and sharing knowledge for developing communication works and public relating research outcomes, academic services and innovations of the Faculty of KKBS for the benefits and sustainability of the society and community.”
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Mrs. Thatsanee Phonchaniko, Deputy Director of the Department of Public Relation said, “Today, I’m honored to attend this ceremony on behalf of the Director of the Public Relation Department. We have been working on communications from the governmental sector to the public sector for 89 years. We are entering the 90th year in 2023, which is really a long time. We have placed the importance on accuracy and reliability in our work. Presently, the format of public relation has changed; it relies more on modern digital media that enables information receivers to choose more of other channels they prefer. I’ve found that the contents and information Khon Kaen University has prepared for public relation are very good, so we are happy to support. This is the rationale behind the collaboration we are entering today. We will publicize the information through the existing channels in due course.”
Prof. Thidarat Boonmars, Ph.D., Vice President for Innovation and Enterprise said in her opening speech, “Today we are joining to deploy and publicize good projects of Khon Kaen University. The Faculty of Business Administration and Accountancy has collaborated with the Public Relation Office Area 1 and Din Din Company in many projects including teaching and learning, academic services, and research. It is KKU’s mission to transfer knowledge and developments to the community. The collaboration means we have a good network, that is, the Public Relation Department and Din Din Company.”
Two MOUs were signed. The first is the MOU between the Faculty of Business Administration and Accountancy and the National Broadcasting Services Thailand, Office of Public Relation Area 1, Khon Kaen. This MOU was signed by Assoc. Prof. Pensri Charoenwanich, Ph.D., Dean of the Faculty of Business Administration and Accountancy and Dr. Pornpitak Maensiri, Director of the Office of Public Relation Area 1, with Asst. Prof. Saksuriya Traiyarat, Ph.D., Assistant to the Dean for Lifelong Learning and Networks and Mr. Pichai Sirisom, Head of the News Section, Acting Director of NBT Khon Kaen signing as witnesses. The objectives of this MOU are to exchange academic knowledge and transfer of experiences among the administrators and staff of KKU and the Public Relation Office Area 1. It is expected that the personnel of both institutions will benefit in terms of communications skills. There will be mutual assistance and sharing of resources that support the works related to communication. A network will be formed to disseminate information and news that are useful for the society. The news will be publicized through different channels of NBT, Khon Kaen and Khon Kaen University, such as the production of Thailand Transformation Program, which is aimed at public relating news both in the country and abroad.
The second MOU was signed between KKBS and Din Din Co. Ltd. by Assoc. Prof. Pensri Charoenwanich, Ph.D., Dean of the Faculty of Business Administration and Accountancy and Miss Malida Pakkhruaoan, Managing Director of Din Din Company. Asst. Prof. Saksuriya Traiyarat, Ph.D., Assistant to the Dean for Lifelong Learning and Networks and Mr. Worawit Sitthikorn, Head of the News Section of Din Din Company signed as witnesses. The objectives are for learning and sharing and transferring of experiences among administrators, staff and students of the two institutions in order to enhance their knowledge, competency, and skills in communication. Resources will be shared to support the work in this regard such as knowledge modules, venues, tools and equipment. For public relation, both parties will cooperate to produce radio broadcast programs that will be publicized through different channels of Din Din Company.
The life of the two MOUs is 3 years. This is very useful for the university to have good channels to public relate the work outcomes and innovations of the university through radio and television programs and online media for the youths and the public to learn about new things that will lead to sustainable and strong future developments.
News / Photos: Krittima Srisawang, a student under the Cooperative Education Program majoring in sociology and archaeology, Faculty of Humanities and Social Sciences, Khon Kaen University
